I didn’t plan to get into life insurance. In fact, I was skeptical of it - just like many of the people I speak with today. But everything changed a few years ago.

At 34, my wife encouraged me to get covered “just in case.” I didn’t think I needed it, but I went ahead with it to give her peace of mind. I had no idea how important that decision would be.

A short time later, I was diagnosed with leukemia and told I had two weeks to live unless I started treatment immediately.

Thanks to that policy, I had coverage when it mattered most. But I also learned something painful - I had been sold a complex and expensive policy that wasn’t clearly explained. I thought I understood it. I didn’t. And because of my health history, I was now uninsurable and stuck with a plan I wouldn’t have chosen if I’d had better guidance.

That experience changed my life - and my mission.

I believe everyone deserves:

Peace of mind by being properly insured.

A life insurance plan that’s actually affordable.

The option of getting all your money back if you don’t use the coverage.

This site is my way of giving you the tools, information, and support I wish I had. No pressure. No confusing sales tactics. Just honest guidance to help you make the best decision for yourself and your loved ones.